Apple

Client: Apple

I curate bespoke two-hour mixes for major Apple product launches, an ongoing collaboration spanning the past three years. Each mix is carefully sequenced to shape energy, flow, and atmosphere across extended runtimes, supporting the pacing of globally recognised events.

Blending contemporary electronic and alternative music with a DJ-informed approach to progression, the mixes create a cohesive sonic environment that aligns with Apple’s refined, forward-thinking brand identity.